ART DIRECTION + DESIGN
Creative Kindling - Mills James
I co-authored Mills James’ award-winning card game that functioned both as a promotional item and creative storytelling toolkit. I provided design and print execution, creative direction, and copywriting.
Columbus CEO Magazine, 2-page spread - Mills James
Following their rebrand in 2017, Mills James wanted a new approach to how they advertise themselves. I directed an ad series to highlight the people behind the work - the “creative” behind the videos and events.
I wanted to evoke the classic Vanity Fair style group-shot of the entertainment professionals in their natural environment, posed confidently among the studio lights and road cases.
I directed the photoshoot (including scheduling, wardrobe, and scenic), designed the spread, and prepared the files for print.
ART DIRECTION
35th Anniversary Campaign - Mills James
Winner, 2019 Creative Best Awards, Campaigns Category
As a celebration of their 35th anniversary, Mills James wanted to tell their story through the decades.
As the art director, I worked with the Mills James video team to create these four idents* — one for the ‘80s, ‘90s, ‘00s, and 2010’s - using Mills James’ actual logos from those decades.
I wanted the idents to feel as authentic and convincing as possible, so every aspect had to capture the vibe of each decade. I scoured YouTube and compiled dozens of historic TV idents so the animators and sound engineer could match the complexity of the animation, the image & audio quality, style of music, and overall tone.
The four videos & accompanying blogs were published on social each week starting on their anniversary, May 1, 2019.
*(A production company’s “ident” is the logo animation that plays before or after the film/TV broadcast. Like the MGM lion or the Universal globe.)
1980s
1990s
2000s
2010s
DESIGN + COPYWRITING
HRC Gala Program Ad - Mills James
This ad appeared in the event program for the 2019 HRC Columbus Gala. As a sponsor of the event, Mills James wanted an ad that illustrated their mission to uplift their client’s stories over their own, while also representing the sophistication of their brand. I wrote the copy, designed the ad, and prepared the file for print.
DESIGN
Marketing Emails - Medical Solutions
One of the many marketing touchpoints I worked on at Medical Solutions were email campaigns. Medical Solutions adjusts its brand look & feel depending on its audience (hospital client, travel nurse talent, etc.), so the challenge was to keep the overall identity of Medical Solutions intact while catering the visuals to each audience.
